How search engine optimization
by Greg Schaale Design can help your business!
Please Click on the photos for exploded view that illustrates each topic!

Lock out your competitors on the Internet!

SEO is one of the most effective tools we have in marketing your website. This is an example of a search on "Theorem Artist Nancy Rosier" The first two pages on the Google Search were nothing but links to the Rosier Period Art website.

Notice on this example the use of multiple domains:
www.rosier-period-art.com
www.theorempaintings.com - subdomain to RPA
home.earthlink.net/~rosierart/ - old domain that is still active

Client Identify Keywords -->
Competitor Keywords -->
Words Unique to Your Business -->
Keywords from measurement tools -->
Poll Your Customers for Keywords -->

Update Website with Keywords identified!
Update brochures & printed literature!

The Right Keywords associated with your business!

The key to search engine optimization is finding the words or phases that people are searching on to find your business. Here again that word business partnership comes into play. We find that most businesses know what is unique about their business, but not always the words their customers would use to find their business. This is where Greg Schaale Design is unique since we coach you through this process, and use some electronic tools to measure and create words that are unique to your business.

Using Social Networking!

Since SEO is a partnership between Greg Schaale Design and the client, we provide our clients with a list of social networking tools that create more traffic for the  website. Social Networking sites like - www.linkedin.com, www.biznik.com, www.facebook.com, Google Profile, etc. are useful for increasing search results.

Greg Schaale Design will help guide you through the maze of free products, so you have the tools that best promote your business.

Measuring Our Results!

If you host through Greg Schaale Design, or with a hosting company like GoDaddy.com, we can measure the traffic on your website. By measuring total visits, unique visits, how long visitors stay, keywords, key phases, external links, and the most popular pages, we at Greg Schaale Design can tune your website to maximize the performance.

Using Graphics to increase your hits!

Greg Schaale has over thirty years in the graphic design field. We find that if the graphics match the unique text content for each page, traffic increases.

By assigning unique tags to every picture on your website, your ranking with the search engines will increase for people searching for your type of business or service visually. This is a great tool for artists.

Template and Customs Websites - Another Solution

At GSD we find that many of our client come to us with a website that was designed 5 to 7 years ago. The structure and navigation of older websites can often work against a SEO environment.

The best solution is to keep the old website in place and create a new custom or template based website under a new domain name. When the new website is completed we then point the old domain at the new website. This process provides a smooth transition, while enhancing your position with the search engines.

It's Better Than Pay Per Click or PPC!

For the short term PPC or Pay Per Click is a great tool that provides you with a method of driving traffic to your website.  The search engine gives you a high visibility location and you paying a set amount to the search engines each time a visitor clicks on your PPC link.

Greg Schaale Design looks at SEO as a long term solution. As partners, the website client and GSD are always reviewing the website content and traffic to find the best solutions for your business and to improve placement!