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The Greg Schaale Design, LLC,  Approach to Search Engine Optimization (SEO)

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 Search Engine Optimization
by Greg Schaale Design can help your business!

Please Click on the photos for exploded view that illustrates each topic!

Become a partner with Greg Schaale Design It's a partnership between your business and Greg Schaale Design!

Greg Schaale Design is unique in the search engine optimization field. Before we start the SEO process, we learn as much about your business as possible.

This partnership enables us to keep SEO affordable. We provide each of our clients with unique tools they can employ, while we put our years of experience to work providing the technical experience to help you increase visitors to your website, and improve your presence on the Web.

Click Here for more detail on how we can work together!


Lock out your competitors on the Internet!

This page is an example of a search on "Theorem Artist Nancy Rosier". The first two pages on the Google Search were nothing but links to the Rosier Period Art website.

Notice on this example the use of multiple domains:
www.rosier-period-art.com
www.theorempaintings.com - subdomain to RPA
home.earthlink.net/~rosierart/ - old domain that is still active


Client Identify Keywords -->
Competitor Keywords -->
Words Unique to Your Business -->
Keywords from measurement tools -->
Poll Your Customers for Keywords -->

Update Website with Keywords identified!
Update brochures & printed literature!

We choose the Right Keywords associated with your business!

The key to Search Engine Optimization is finding specific words or phases that people are plugging into searches when trying to find a business listing. Most businesses know how to describe their services, but those identifiers may not be the the words their customers would use to find them. Greg Schaale Design has a unique approach to finding key words and phrases in that we coach you through this process, and use electronic resources to measure and create words specific to your business.


Join me on Biznik.com it is a great way to promote your business

Using Social Networking!

Since SEO is a partnership between Greg Schaale Design and the client, we provide a list of social networking tools that create more traffic for the website. Social Networking sites like - www.linkedin.com, www.biznik.com, www.facebook.com, Google Profile, etc. are useful for increasing search results.

Greg Schaale Design will guide you through the maze of products so you have the tools that best promote your business.


Measuring Our Results!

If you host through Greg Schaale Design, or with a hosting company like GoDaddy.com, we can measure the traffic on your website. By measuring total visits, unique visits, how long visitors stay, keywords, key phases, external links, and the most popular pages,  Greg Schaale Design can fine tune your website to maximize its performance.


By tagging your images Greg Schaale Design can drive additional traffic to your website

Using Graphics to increase your hits!

Greg Schaale is an experienced graphic designer.  Graphics that match the unique text content for each page increases traffic.

By assigning specific tags to every picture on your website, your ranking with the search engines will increase for people searching for your type of business or service visually.


Template and Customs Websites - Another Solution

Many of our clients have websites designed 5 to 7 years ago. The structure and navigation of older websites can often work against the SEO environment.

If your website is not effective, the best solution is to keep the old website in place while creating a new custom or template-based website under a new domain name. When the new website is complete, we then point the old domain at the new website. This process provides a smooth transition, while also enhancing your position with the search engines.


It's Better Than Pay Per Click or PPC!

For the short term, PPC (Pay Per Click) is a great tool that provides you a method of driving traffic to your website.  The search engine gives you a high visibility location and you pay a set amount to the search engines each time a visitor clicks on your PPC link.

Greg Schaale Design provides SEO as a long term solution. As partners, the website client and Greg Schaale Design continue to review the website content, and traffic, to find the best solutions for your business that work to improve placement!


   

Make an appointment to review your business website!
For more information, or a quote to optimize your website,
contact Bill Rosier of Williamsburg, Virginia -
Cell: (757) 880-4477 or Email: bill@gregschaale.com

Greg Schaale Design, LLC, -- services to local and out-of-state clients.
Greg Schaale Design provides search engine optimization for small to mid-size businesses in Williamsburg, Richmond, Newport News, Gloucester, Yorktown, Virginia Beach, Surry, Prince George, and Isle of Wight. We also work with out -of-state businesses to help them dominate the market with relevant keywords for search engines.