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SWOT Analysis
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  A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business project.

Strengths and Weaknesses are internal to an organization and are attributes that measure your internal capability.

Opportunities and Threats originate from outside the organization and refer to how the external environment affects your business.

Strengths: Define areas you excel in, such as the company's core competency and resource analysis

. What does your company do well?
. How strong is your company in the market?
. Does your company have a dear strategic direction?
. Does your company's culture produce a positive work environment?

Weaknesses: Evaluate your liabilities
. What could be improved at your company?
. What does your company do poorly?
. What should be avoided?
. Is your company unable to finance needed technology?
. Do you have poor debt or cash flow?

Opportunities: Analyze your customers and market attractiveness
. What favorable circumstances are you facing?
. What are the interesting trends? Is your company positioned to take on those trends?
. Is your company entering new markets?
. Is your company advanced in technology?

Threats: Check out what your competitors are doing and access other potential challenges
. What obstacles do you face?
. What is your competition doing?
. Are the required specifications for your products or services changing?
. Is changing technology threatening your position?
. What policies are local and federal lawmakers backing? Do they affect your industry?

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