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Marketing
Consultants for Small Business Web Site Design Email Newsletters Print and Brochure Design Trade Show Exhibit Design Newspaper & Magazine Advertising Direct Mail Projects |
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Mission Statement |
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What do you plan to do with your business?
Offer a service? Provide a product - and to whom? You need to evaluate
your business and put your goals into a simple sentence or two. Will
your particular service or product enable your customer to do something
else, or will their lives be enriched in what way? It’s important for you to understand exactly what you want to accomplish with your business. As you go forward and changes are made, or alternatives become available, you can evaluate their impact on your Mission. If you see that the change is not improving or enhancing your original Mission Statement, you should avoid taking that direction. Or, if you’re firmly convinced that this tack is a good move, but violates your Mission, rewrite your Mission Statement and perhaps even the entire Marketing Plan! The Mission Statement, just like the entire Marketing Plan, is a bench mark to keep you directed, and a very important part of your business. It will allow you to progress without costly side tracks that only hurt your bottom line, and will cause wasted time, resources, and expenditures. For more information return to GregSchaale.com Home Page
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