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Miler # 2 was designed as a full legal size letter format in 4 color. Mailed in a window envelope and addressed to the individual at the residence, it was intended to add the personalization necessary in good direct mail and invite the recipient to come in for a free visit.
Mailer # 3 was 4 color on 8.5" x 11" stock tri-folded and mailed in an laser imprinted envelope. The format included a simulated membership card with the recipient's name imprinted to add personalization.
Miler # 4 was a standard postcard format with an offer to existing member to add a family member with a preferred discount.
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