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Marketing
Consultants for Small Business Web Site Design Email Newsletters Print and Brochure Design Trade Show Exhibit Design Newspaper & Magazine Advertising Direct Mail Projects |
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Desired Identity |
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| Project Portfolio News & Magazine Ads Brochures Newsletters Catalog Mailers POP Displays T-Shirt designs Old Photo Restoration Photography Web Sites Carter Printing Claremont, VA Commonwealth Painting AudioImage Omega Business Solutions EZ Expediting Trucking Motor Yacht Mirage Synergy Club WBP Networkiing Group Dynamo Electric Conscientious Carpet Care Williamsburg Kiwanis Rosier Period Art
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What sort of reputation do you want in the
community? What do your customers think about your business? If your business is a chain, and you want to be known as the neighborhood store, you may have each of your locations support the local community or neighborhood to avoid being viewed as big and indifferent. Maybe your business is small and you want to instill more confidence in your customers. You may find it necessary to stress your perceived size through your affiliate dealers or suppliers. If you’re worried that people will think you’re too high priced, you may want to identify yourself as the “affordable alternative.” If there is a danger of appearing too low priced, you may want to stress high quality products and service. No matter how you see your business, record it in your Marketing Plan and then refer to it often when making decisions, or you may leave your customers’ opinions to chance. Your Marketing Plan is a guide to keep you on track and focused on those core characteristics that will shape the growth of your business. For more information return to GregSchaale.com Home Page
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