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Define Niche |
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What do you do better than your competition?
This topic can be evaluated more completely within the topic
“Competitive Advantages,” because, as you evaluate your competition
and your strengths, your “Niche” becomes more obvious. These features
are what make your business special. You want to stand out from the
crowd as unique – to be in a position that no one can compete with you.
If your competition advertises low price and you can’t beat them, stress
your service to the customer, vast selection, known brands, convenient
locations, or liberal return policy. You may find that your business is
most attractive to a particular target audience, which will also be part
of your niche.
For more information return to GregSchaale.com Home Page
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