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  What do you do better than your competition? This topic can be evaluated more completely within the topic “Competitive Advantages,” because, as you evaluate your competition and your strengths, your “Niche” becomes more obvious. These features are what make your business special. You want to stand out from the crowd as unique – to be in a position that no one can compete with you. If your competition advertises low price and you can’t beat them, stress your service to the customer, vast selection, known brands, convenient locations, or liberal return policy. You may find that your business is most attractive to a particular target audience, which will also be part of your niche.

 

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